3.25.2011

selling to stores-what you need to know

so i recently got a question about how i approached the ever-scary task of selling to stores. warning: this WILL be a little scary and intimidating. but the results are well worth the risk and effort.
first off, i'm not going to lie. i'm currently selling to three boutiques, so don't by any means think i'm some kind of expert. i'm far from it. also, i haven't talked with a corporate company yet-therefore i have no clue what you should do about that. what i do know are a few little tips that might increase your chances of selling to local boutiques.

-be well-groomed and well-mannered when you present yourself to the head of the company, manager, etc.
-i have found more success in calling ahead; this usually gives me the owner's personal email or phone number
-call/email the owner and try to set up an appointment with them. this way you won't catch them off guard. i've found it helpful to provide a little portfolio of pictures over email so they have an idea of what products you have
-do your research; only cater to the store if it carries things that are truly your style/kind of item
-if you set up an appointment with an owner, be on time at the very least. seems obvious but goes a long way
-don't have too high expectations-you're not going to get $200 straight up for a pair of plastic earrings
-stores typically buy for around half of the price they're planning to sell for; price items accordingly
-i can't stress enough the importance of having a set price. it's fine to negotiate for a few dollars, but never come in without a price and expect to sell your item-how will they know to price it right if you don't?
-don't get discouraged if they say no. hey, their loss!

those are just a few of my basics-feel free to email me with any more questions you may have and i'll try my hardest to answer them!

-gracie

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